MacNeill Engineering Worldwide – The World Leader in Sport Cleat Technology® and maker of innovative CHAMP spikes, high-performance golf tees and accessories – has selected Buffalo Communications (Buffalo) to turnkey a global golf public relations program and help shape its modern-day marketing action plan.
The #1 Brand on Tour®, CHAMP’s technologically-advanced cleats have provided superior traction and stability on the footwear of 27 of golf’s last 33 major tournament winners. Drawing from its unrivalled 80-year heritage of industry-changing solutions, the company recently launched the Zarma® cleat. It features patented cushion technology and is designed to stay clean while providing maximum comfort and grip in all weather conditions.
The CHAMP range of golf products is also highlighted by the new Zarma FLYtee™ that has quickly become one of the most-used tees on the global golf tours. Made with durable, environmentally-friendly materials, its six-pronged head and shallow cup reduces friction, increases distance and improves accuracy.